The Problem:

Plum Fintech, a rapidly growing financial technology startup, faced a critical challenge in their marketing efforts. While their product was innovative and user-friendly, their marketing design and branding lacked consistency, creativity, and the ability to effectively communicate their value proposition. This inconsistency was hindering their ability to attract and retain customers, and it was clear that a solution was needed to revamp their marketing design strategy.

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Solution:

To address this challenge, Plum Fintech decided to undertake a comprehensive redesign of their marketing materials, focusing on growing there social assets. They recognised the importance of creating a cohesive brand identity that would resonate with their target audience and convey their commitment to simplifying personal finance. Here's how they approached the solution:

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1. Brand Identity Development: Plum Fintech worked to define a clear and compelling brand identity. This involved crafting a brand story, selecting a distinct color palette, typography, and creating a memorable logo. The goal was to establish a brand that exuded trust, reliability, and innovation.
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2. Consistent Design Elements: They ensured that their design elements were consistent across all marketing materials, from their website to social media profiles, email campaigns, and physical brochures. This consistency helped in creating a strong visual association with the brand.
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3. User-Centric Design: Plum Fintech adopted a user-centric approach to design. They conducted user research to understand their target audience's preferences and pain points, enabling them to create marketing materials that directly addressed customer needs and concerns.
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4. Interactive Digital Assets: Recognising the importance of engaging content, Plum Fintech invested in creating interactive infographics, videos, and animations that explained complex financial concepts in an easy-to-understand manner. This approach not only educated their audience but also kept them engaged with the brand.
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5. A/B Testing: Plum Fintech implemented a robust A/B testing strategy to refine their marketing designs continually. This data-driven approach allowed them to make informed decisions about what designs resonated most with their audience and adjust their materials accordingly.

Results:

‍The results of Plum Fintech's marketing design overhaul were impressive:

• Increased Brand Recognition: The cohesive branding strategy led to increased brand recognition, making Plum Fintech a more memorable name in the fintech industry.
• Improved User Engagement: Interactive content saw higher user engagement rates, resulting in longer website visits and increased sign-ups for their services.
• Enhanced Trust: The new design instilled a sense of trust and reliability in the brand, which was essential for a fintech company dealing with personal finance.
• Boosted Conversions: A/B testing led to improved conversion rates across various marketing channels, translating into more customers and higher revenue.
• Positive Customer Feedback: Plum Fintech received positive feedback from customers who appreciated the user-friendly and visually appealing design of their marketing materials.

In conclusion, Plum Fintech's commitment to enhancing their marketing design not only addressed their initial problem of inconsistent branding but also contributed to their growth and success in the competitive fintech industry. This case study highlights the importance of a well-thought-out marketing design strategy in building a strong brand and attracting and retaining customers.

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The role

As a marketing designer I was responsible for creating and maintaining a wide variety of content, this included.

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• Analysing social trends.

• Overseeing design of withplum.com

• Content for blog posts.

• Generating content for Instagram and updating highlight reels.

• A new set of Facebook ads each week.

And more..

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Helping more and more people be ‍financially better off

Whilst at Plum I was involved with the launch of the app and key features such as round-ups and splitter which are helping customers make their future self proud, everyday.